Top 6 Real Estate Marketing Tools In 2020

best real estate marketing tools

The real estate industry, by nature, needs the agent to connect with their clients and be social so that people get to know more of them. In order to carry out this job, there are several marketing tools required for effectiveness. These tools are the only way to ensure that none of your efforts goes to waste, whether it’s taking clients on property tours or social media engagement with the audience.

If you consider the uncertainty that the COVID-19 pandemic brought into the industry, you might not be able to look past this grim picture. The good thing is that you are at the right time to analyze your strategy again. Rather than trash all of the milestones and sales target that you set for your business at the beginning of the year, you should instead consider fast-tracking them. While it might be challenging to meet up with those targets now, there are several lab report help tools that you can use to ease things for yourself.


Trello is a task management tool that is ideal for teams in the real estate industry. The truth is, there are different parts of a real estate team that are continually moving. Therefore, the team leader’s role is to ensure that everyone continues to work in sync still. With Trello, you can manage tasks with a similar system to the Kanban board efficiently.

The Kanban is an effective and visual way of tracking work progress while also identifying potential bottleneck within the system.

The board structure of Trello allows you to glance through and see the different project structures and the stages of the individual projects. You also know the path that you have to take a task through to be effective and productive. Breaking up the tasks into different stages like this aids productivity.

To be efficient, you have to reduce the number of projects you are dealing with simultaneously. The whole system gets slower as the work in progress increases.

Trello charges $10 monthly as their standard fee. But you also have a forever free package that can come in handy for you for a while as you get used to the software.


If you are looking to make your real estate marketing of very high quality, then you can’t do it all by yourself. It would help if you worked with some experts to get things done. PeoplePerHour is an outsourcing tool that can help you with this. All you need to do is to post your projects here. In no time, you will be getting experts to work quickly on your project. Whether you are creating or editing videos, copywriting, managing social media, or setting up an email marketing campaign, all you need to do is post a job description. You only have to make sure that you are communicating adequately with them so that you are both have the same understanding of what needs to be done.

On PeoplePerHour, freelancers bid per project. You can determine the price based on an hourly rate or per project.


GetResponse is one of the most effective tools for leads generation. This is apart from the fact that it is also a great email marketing software. There are several features on the GetResponse software that make it stand out as a lead generation tool. This includes conversion funnels, some landing page templates, and webinars. It is even possible for you to run your Facebook ads from the GetResponse software directly. With this, it is easy for you when it comes to targeting your custom audiences.

According to an assignment writer at the dissertation service in the UK, you can use lead scoring to identify the different leads, the ones that you and your team need to nurture more, and those that don’t require much nurturing.

Pipeliner CRM

The Pipeliner CRM was built for the specific purpose of sales. So, it comes with many built-in features that help you manage your sales. If you are the leader of your real estate group, this is one of the tools you need to work with. It is a visual tool that makes it very easy for you to achieve your targeted goals. With this tool, it is easy to move opportunities between the different stages. All you need to do is drag the possibilities from a particular stage and drop it on another. When it comes to highly functional CRMs, Pipeliner is one of the best, yet it is also one of the cheapest.

Pipeliner offers a free trial for 14 days; afterward, the packages start from $25 per month and are billed yearly.

Pipeliners help you to track qualified leads and other such opportunities. The pipeline view allows you to visualize your efforts and know the specific points where the options are concerning the stages of your sales process. So you know if a follow up is what you need, or the prospect is already staying on one stage for too long.


There’s almost anything you can’t do on this visual tool; banner designs, image editing, postcards, social media videos, brochures, newsletters, photo cropping, social media graphics, video editing, presentations, etc. You do not even need any professional training to create high-quality graphics within a few minutes. This visual marketing tool is very user friendly and deserves a spot on this list.

Canva is free software. However, there’s also Canva Pro, which is ideal for businesses, and the price is $9.95 per month for an annual payment, but $12.95 per month if it is billed monthly. The Pro package has more than 60,000 templates that are a far cry from the free package’s 8000 templates. If you are looking to create a consistent visual identity with your brand, Canva Pro allows you to design a brand kit.

When designing, you should know that colors play an essential role. You can use different hues to provoke specific reactions and emotions. You have to be careful when selecting the colors and combine complementary colors to have a balanced design.


The most productive and consistent real estate managers are social media active. However, it can consume a lot of time to carry out an effective social media marketing. Buffer allows you to share some of your blog snippets and also connect your website with social media. This will enable you to create a posting schedule on different social networks, then post them at the ideal time to ensure maximum visibility. You need to check Buffer for your analytics regularly. Then take notes of posts that have high engagement and try to determine why. This will allow you to apply the same principles to other posts.

Buffers offer a free trial for 14 days. And for $15 per month, the Starter plan allows you to connect eight different accounts and schedule 100 posts monthly.


These are the top real estate marketing tools that you can use in 2020. Although the coronavirus’s devastating effect will linger on for a longer while than we think, we can’t stop working. So, when making your plans for the post-COVID world, consider some of these tools as your friend.

Author’s Bio

michael gorman

Michael Gorman is a highly skilled write my essay freelance writer and proofreader from the UK. He currently works at, where he offers top essay writing service. Being interested in everyday development, he writes various blogposts and discovers new aspects of human existence every day.